For creatives, BRands & retailers 👇🏼
A step by step Roadmap to building the product business of your dreams.
Take a moment and go on a little journey with me…It’s 12 months from today…
You’re looking back on the year, IN AWE of what you created in your business.
Your products? Selling like hotcakes.
Dreamy customer after dreamy customer shows up ready to buy. AND they keep coming back!!
You wake up each day knowing exactly what to focus on each day top build your DREAM product business.
You have started managing your time WAY better and outsource some parts of your what used to feel like neverending tasks!
WHICH gives you some time back. Yay!
💖 You are receiving thoughtful, emotionally-connected comments and DMs from customers who love your products and you are
🍑 Shaking your booty to the beat of those shopify notifications.
You have set up multiple sales channels and automated SO MUCH of the process.
Your Marketing (you actually have a PLAN now and can just rinse and repeat) FLOWS out of you now and
you understand exactly where to reach your customers.
And perhaps most exciting?
You feel creatively alive…
…you are actually enjoying the journey and get a chance to stop and smell the roses.
Maybe you have your products stocked in stores nationally, and maybe even around the world…
Maybe your Physical Retail store has finally started making a decent profit and YOU get to take home a WAGE. Yes baby!
Building a Profitable Product Business should be THE best role you have ever had.
Building a Profitable Product Business should be THE best role you have ever had.
HOWEVER MAYBE:
01
02
03
04
“We are now a multi-million dollar business!”
I can't believe how far we've come in 18 months. Mel's belief in me and my business has been an absolute gift.
She's taught me not to sweat the small stuff and keep working towards my goals.
- kelly
Quit Piecing It All Together from Google, and Get the Roadmap That Works!
The champagne bottles are empty. Confetti’s all over the floor.
You launched with a bang. Orders rolled in, and every trip to the post office felt like you’d won the lotto. Your product was hot. People wanted it. Heck, people paid for it. This was your “I’m doing it!” moment, and you showed the world.
But now? The launch buzz has faded. Sales have become as spotty as a teenager’s face, and you're asking yourself...
More Reels? (Ugh.) Facebook ads? (Yikes.) Dropping your prices? (Double yikes.)
You’re running around in circles and feeling stuck. Sound familiar?
Here’s the truth: Building a product-based biz isn’t just about marketing. It’s about nailing your foundations.
Because no amount of social media is going to save you if your profit margins are all wrong or your business is a hot mess behind the scenes.
Imagine not guessing what to do next or jumping on every new shiny marketing trend like a magpie.
Imagine having a crystal-clear roadmap that tells you what to do, when to do it, and how to grow your biz in a way that’s actually profitable (hello, consistent sales + CEO salary!)
“What the heck do I do next?”
Say Hello to Your Roadmap to Profit!
Why the Roadmap to Profit is a Game-Changer for Product-Based Businesses
I've seen this story play out hundreds of times: you’ve got the passion, the talent, and the drive, but when it comes to the business side, things get murky.
That’s where the Roadmap to Profit comes in.
You don’t need another Reel or viral TikTok challenge; you need the business systems that work while you sleep. We’re talking about your pricing, your margins, your supply chain, and automations that give you back your time—and your sanity!
This program is your step-by-step guide to building a sustainable product business. It's not about hustle, it's about strategy. Stop throwing spaghetti at the wall and start scaling.
Introducing THE...
ROADMAP TO PROFIT
A roadmap that is the key to building a thriving product business, step by step designed to walk you through the exact strategies to use to go from overwhelmed to a confident CEO.
To support you, to helo you feel les alone on your jpurney to creating the business you ave always dreamed of.
Let's break it down
Let me show you what is waiting for you inside the Roadmap to Profit once you become a member...
01
MODULE One
Pricing Power: Mastering Your Money Game
- The TRUTH About Pricing That Drives Profit
- Discover how to set margins that protect your profit so that you never sell yourself short
- The Secret to Establishing Your Ideal Price Point so your customers keep buying and your business stays in the black
- What They Don’t Tell You About Kiss-of-Death Pricing
BONUS The Ultimate Profit Protection Spreadsheet – Your secret weapon to price like a pro and never leave money on the table
02
MODULE two
Packaging That Pops & Products That Sell
- The Art of Crafting a USP That Stands Out So Your Customers Can’t Resist
- The Easiest Way to Create Packaging That Screams “Take Me Home!”
- Discover how to make your product Retail Ready so that you land those wholesale accounts and dazzle buyers
BONUS: VIP Supplier Rolodex & Retail-Ready Toolkit – Hand-picked resources to make your product packaging scream "buy me"
03
MODULE Three
Sales Channels Unleashed: Where to Sell & Win
- The Quickest Way to Map Your Sales Channels so you always know where your product shines
- The Secret to Choosing the Right Channel so that your brand hits the right audience every time
-Physical Retail Stores- Buying better and Knowing your data.
- What Nobody Tells You About Catalogues & Line Sheets: How to Make Them Work for You
BONUS: Wholesale Hero Checklist & Global Expansion Blueprint – Everything you need to scale your brand and take your products worldwide
04
MODULE Four
Platforms That Perform: Digital Selling Made Simple
- The Fastest Way to Boost Your Conversion Rate so your website becomes a money-making machine
- The TRUTH About Ecommerce Metrics: What to Track (and What to Ignore)
- Discover how to create seamless customer journeys so that buyers don’t drop off before checking out.
BONUS Conversion Power Pack – Boost your sales with our foolproof mini training, checklist, and complete SEO guide to dominate online.
05
MODULE FIVE
Magnetic Marketing: Your Secret Weapon
- The TRUTH About Social Media: It’s Not a Marketing Strategy!
- Discover how to craft promotions that connect with your audience and drive revenue
- The Easiest Way to Create a Marketing Plan That Works Year After Year
BONUS The Evergreen Marketing Masterplan – A rinse-and-repeat strategy to nail your marketing year after year
06
MODULE SIX
Strategic Planning for Success: Your Profit Map
-- Discover how to launch like a pro so that your new products fly off the shelves
- The Most Effective Way to Attract & Nurture Customers
- What They Don’t Tell You About Email Launches: How to Make Yours a Success'
BONUS Launch Success Toolkit – A 12-month plan to launch your products like a pro and watch them fly off the shelves
07
MODULE SEVEN
Outsource & Grow: Hiring Help, Gaining Freedom
-- The Secret to Hiring People Who Actually Help You Grow Hiring
- The Easiest Way to Outsource So You Can Stop Doing It All
- Discover how to set KPIs so your team can shine while you focus on scaling
BONUS: Fast-Track Hiring Kit – Templates and checklists to quickly build your dream team and lighten your workload
08
MODULE EIGHT
Systems That Work While You Sleep
-- The Quickest Way to Automate Your Business and reclaim your life.
- The Single Most Important System to Save You Time & Money
- Discover how to streamline your workflow so that you spend less time on the grind and more time growing your empire
BONUS The Timesaver Treasure Chest – Tools and tips to automate your business and steal back precious hours every day
YOU ARE GETTING OVER $5000 IN VALUE BUT
That's not all, when you join the program you'll also receive these:
BONUSES:
valued at $995
12x Live Group Coaching Calls
Bring your questions, hurdles, and roadblocks, and let’s smash them together. Think personalized, on-the-spot advice to keep you on track.
Expert Masterclasses
Want to dominate Pinterest, crush Facebook ads, or make your product photos pop? Get insider secrets from top experts and me, Mel.
Guest Speakers
Learn directly from agents, retailers, and Facebook ad wizards who’ve seen it all.
12-Month Membership to TLC Product Growth Club (Value: $997)
This isn’t just a membership – it’s your personal success squad!
valued at $995
Done-for-You Templates & Swipe Files (Value: $995)
Why start from scratch when you can swipe from the pros?
Wholesale Catalogue, Line Sheet & Order Form Templates
Turn browsers into buyers with polished, professional tools that make your products irresistible.
Email Swipe Files
Need the perfect email for buyers, stockists, or influencers?
Just plug and send. Boom – instant credibility.
The "WONDER" Spreadsheet
The ultimate tool for calculating costings and prices like a boss.
No more guessing games – get it right every time.
Ecommerce calculators to maximise your sales and help you figure out exactly where to focus your time and energy and DOUBLE or TRIPLE those sales.
Ready-to-go Templates and Spreadsheets
valued at $495
Need someone to cut through the noise and tell you exactly what to do to level up your business? This 30-minute 1-on-1 session with me, Mel, is your golden ticket. Whether we’re diving into your catalogue, pricing, or website, I’ll give you actionable, no-fluff advice that removes the barriers between you and more sales.
✨ What others are saying:
"Talking with Mel is like opening a new world of potential. In just one call, she helped me pinpoint my strengths, tackle my weaknesses, and create a plan that’s already driving more sales."
– Maddie, @_ohmyfrankie
I don’t just talk shop; I’ll follow up with a detailed recap so you’ll walk away with a game plan to grow your business. Are you ready to feel unstoppable? Let’s do this! 🚀
1-on-1 Private Coaching with Mel (Value: Priceless!)
valued at $995
Need a pep talk at 2 am or advice on that tricky supplier? Jump into our private Facebook group, where like-minded bosses share tips, stories, and a whole lot of support. Think of it as your new biz besties club. 💕
Share stories or resources with like minded business owners.
Private Facebook Community
valued at $2297
.
8 core modules packed with videos, guides, and checklists to help you scale your product business like a pro.
Bite-sized lessons so you can implement fast without feeling overwhelmed.
Lifetime Access to the Roadmap Modules (Value: $995)
The roadmap is yours – forever
TOTAL VALUE OVER $12,500!! ALL FREE
WHAT THE ROADMAP TO PROFIT CAN HELP YOU ACHIEVE:
The Results You're Going to Get:
01
Replace your old income and make more in a month than ever before.
02
Generate sales when you sleep so you wake up to a constant stream of sales dropping into your inbox.
03
Build a list of eager customers who cannot wait for your next product to drop.
04
Leave the negative self talk and limiting self beliefs behind.
05
Scale your business sustainably and proiftably, whilst mainting your freedoms.
Enroll NOw
How It Works
STRATEGY
Learn the best sales & marketing strategies, pricing structures, and KPI's to focus on in your product business.
Always learning , always evolving.
SYSTEMS
Set up automations, workflows and systems to save you time and money. Whilst enhancing your customers journey and experience with your brand.
MINDSET
Develop what it takes to build a successful product-based business and how you can set yourself up for success.
Negativity and Limiting beliefs be gone!
Yes, It Really Works:
SAMMY TRIPled hER SALES
Mel's programs were absolutely invaluable to me.
If you’re like me and dream big, but didn’t get your degree in business, Mel & her course is the missing link, the hand you need to help you. She is kind, knowledgeable, encouraging, honest & I know I’m so lucky I’ve found her.
Sammy Cutesy Wootsy
ANNA added $32K in her fIrst trade SHOW
The roadmap has kept me focussed and has identified clearly the priorities within my business.
I feel lighter and more energised knowing I have a good solid plan for getting these important elements of my business sorted. Thank you so much Mel. Anna- Kasmiri
JOEY did $41K in one week!
“Mel we used your plan for your BEST SALE YET session. We finished with $41K Mind blown!”
We wouldn't have been able to do it without your tips. Joey, Growme.
Skip the guesswork, months of uncertainty, and steal the roadmap that is building million dollar businesses.
A year from now, you’ll wish you had started today.
You’re stronger than you think you are, but if you’re anything like me, you just need someone to guide you. You want someone to tell you what works and how to make it happen. I’ve been there.
Or help you move through roadblocks or barriers as thy come up.
Know exactly how to market your brand and what to and say to make customers love your brand.
Be able to confidently articulate your business purpose.
Attract the right clients and grow a sustainable business.
You're in the right place.
SO LET"S GET YOU STARTED!
“I LOVE THIS CHICK💕 She's real, relevant and relatable. Mel has helped me so such setting up my Retail store and understanding how to buy better, market my business and make sure I am making a profit!!.”
— Kat- RuRAL TRADER
Hi there!
I'm Mel! The girl who fell in love with business.
I’ve built two multi-million dollar product businesses that I’ve since sold, I’ve owned a retail store, I’ve been a buyer for big brands, I’ve been a seller, I’ve exhibited at over 50 trade shows, I’ve worked with 100's of brands to help them grow to over a million in sales, and I’ve taken all of my knowledge and distilled it into an easy-to-follow roadmap that’ll help you confidently take the exact next step you need in order to grow your business to consistent five-figure months and beyond.
FORMER LECTURER OF FASHION BUSINESS WITH 25 YEARS IN RETAIL AND WHOLESALE, I’VE DONE IT ALL.
But it wasn't always this way.
I went through some burn it al down and shut up shop vibes many many times.
Its only after I started lecturing and I stated applying all these tools I knew but hadn't implemented that things started to change.
I was finally working ON the business more.
I was implementing the 7 different my systems MORE
BUT IT IS NOT ABOUT BEING "SPECIAL".
You can achieve it too. Just likE the 100's of clients who have already done it!
“Best money I have spent on my business!”
This was the first online course of its kind I have invested in and it has been well worth it! I already have several wholesalers and it helped me pave the way and avoid mistakes which I 100% would have made without doing the course! As a busy mum it was great being able to re watch the content and take notes etc
-Alexandra, Alexandra Strong Art.
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What makes the
Roadmap to Profit different?
You get everything you need to hit $10k-$50 months and beyond
And every single month selling your products.
This is your roadmap to product success.
It is not just about the marketing, not just about your sales channels but your whole business set up and system.
Will take your hand and show you everything you need to build a successful product business.
Set yourself up for success with strategy.
No more guessing and hoping for the best..
We will show you how to set up your systems to save you time and money while turning up the customer experience so they become loyal raving fans of your product. Attract customers who buy and buy again.
Will turn you into a seasoned and successful product-based business owner, who confidently navigates her business towards success.
Welcome to your proven step-by-step roadmap that shows you exactly what to do and when to do it so you’ll be waking up to sale notifications every single day.
and you don't have to do it alone either.
The best thing about running a product-based business today is also the worst thing.
There are a million different ways to succeed.
That’s why your to-do list is a mile long and you’re spread too thin trying to do it all. That’s why you’re constantly wondering if where you’re spending your time is worth it. And that’s why you’re stuck in paralysis and your business has stalled.
The opportunities are endless when it comes to selling your product. That’s why you must start with your business foundations and why this course is focused on creating your unique roadmap so you can do business your way.
12 x hot seat GROUP coaching and Q+A sessions to help troubleshoot anything and provide personalised and specific feedback to keep you on track
Your product-based business roadmap in a gorgeously designed checklist and easy-to-follow graphic.
Videos. Worksheets. Spreadsheets. Everything you need to implement your knowledge.
8 modules of self guided specific, practical and actionable education.
The best thing about running a product-based business today is also the worst thing.
There are a million different ways to succeed.
That’s why your to-do list is a mile long and you’re spread too thin trying to do it all. That’s why you’re constantly wondering if where you’re spending your time is worth it. And that’s why you’re stuck in paralysis and your business has stalled.
The opportunities are endless when it comes to selling your product. That’s why you must start with your business foundations and why this course is focused on creating your unique roadmap so you can do business your way.
The Roadmap to Profit is like no other program. It's unique approach will help you achieve game-changing results without the hustle.
1 x 30 MIN 1 on 1 COACHING WITH MEL to provide guidance on YOUR catalogue or website or whatever you WANT to get feedback on!
Included is...
the a-z of starting and scaling a PRODUCT business
Now a course or coaching can only take you so far. It’s not just about learning the strategies; it’s about rolling up your sleeves and putting in the work to make your vision a reality.
The magic happens when you apply what you’ve learned with grit and consistency. And here’s something to chew on: what if the only thing standing between you and the success you dream of is how willing you are to go all in?
Bec went from 5k months to 30k months in 90 days!
Megan hit 7 figures in her business!
Fleur doubled her sales in 6 months!
Steph secured a collaboration deal worth over $20,000.
This Could Be YOU
Over 100 other business owners have implemented systems that give them these results
I’M READY TO JOIN NOW! →
100%
money back
guarantee
Try My Program for 7 days. Get your money back if it didn’t serve you.
I am confident that you’ll love this program and it will revolutionise your life… but if you’re feeling uncertain, you can rest assured that I have an iron-clad guarantee that makes this a 100% no-risk investment.
If, after 7 days in the Roadmap and our community, you decide that it’s not for you, just let me know and I’ll refund 100% of your investment – no questions asked, no hard feelings, nothing but well wishes.
That’s how confident I am in the quality of this program!
I want you to feel so freaking good about making this investment in yourself and your future. So if you try it out and it isn’t for you, then nothing lost.
Join now and feel confident in your decision with my 7-day guarantee.
This *is* for you if:
The product-based biz owner sick of guessing and ready to build a business with consistent, predictable sales.
The entrepreneur who’s ready to grow beyond the 5k months and hit five-figure months and beyond.
The creative who needs more than just marketing tricks but a full-scale business strategy that works.
You get overwhelmed when someone shares more information with you.
If you’re looking for a quick fix or someone to do the work for you, this isn’t your jam. You’ve got to be willing to put in the time and energy.
It's probably *not* for you if...
If you're not open to trying new things or stepping out of your comfort zone, this program might not be your best fit.
Let's Do This Thing!
So what are you waiting for?
Ready to Become A Profitable Product Business?
BUY NOW
twelve monthly installments of
$222
one-time installment of
$2297
update to fasttrack
Payment plan also available.
All prices in USD.
Approx $7373 AUD.
- 3 x 60 min 1:1 Private Coaching calls
- Includes a full 12 months access tp group coaching calls
- Plus 3 months of Voxer support
- Bonus Marketing Plan review
$4997
ENROL NOW + START SCALING TO $10K-$50K MONTHS AND BEYOND
All prices in USD.
APPROX $339 AUD
A cash flow friendly payment plan.
great value
BUY NOW
All prices in USD.
APPROX $3497 AUD
Save $353 when you pay in full.
BONUS FOR PAY IN FULL
ACCESS to AN EXTRA
website review and 3 hours of DEVELOPMENT CHANGES
VALUE $2000!
vip option
BUY NOW
popular
BUY NOW
And because I give a FAQ your questions, answered...
WHO IS THIS PROGRAM FOR?
Any product-based business owners who has a to-do list a mile long and has no idea where to start first, those who feel like you need more exposure, need more traffic, need more customers…
If you’re spread too thin trying to do it all and not doing anything well with profit margins are low, your conversions are even lower and your social media follow feels non-existent...
WHEN CAN I EXPECT TO HIT $10K MONTHS?
It depends on how fast you can implement everything!! There are many factors to consider and no guarantees of income or timelines. The market does decide. But if you have a USP and prices set to suit market conditions and your branding and products that are Retail ready you will be well on your way asap!
IS THIS PROGRAM SUITABLE FOR ME IF I DON’T HAVE A PRODUCT TO SELL YET?
As long as you have a product underway or almost ready to go then this is for you.
If you are still searching for your product then maybe come back once you have it ready to launch or book a 1 on 1 session with Mel.
WILL I GET LEFT BEHIND IF I DON'T HAVE TECH SKILLS?
No. Not at all. Tech and the systems I recommend are designed to make your life easier, not harder. They’re all user-friendly, simple to use and come with tech support. Plus, I act as your translator, turning techy speak into plain old English showing practical videos and demonstrations.
I HAVE ALREADY INVESTED IN COURSES BEFORE WHAT MAKES THIS ROADMAP DIFFERENT?
I totally get it. You’ve invested a lot to get here. And you’ve learnt a lot in the process too. You’ve become the expert on your product. But there’s one area that you’re not an expert in and it’s letting you down.
It’s time to become the business expert.
Learn HOW to run a product-based business. Learn how to be a successful owner of a product-based business. Learn how to become the CEO of a product-based business. MASTER sales and marketing. You don't want to invest more into your proudcts until you get this right.
That’s what this course will teach you.
I have a physical retail store is this stilL relevant?
Absolutely! There are a couple of sections that are focussed on Wholesale so for brands only and then I also have specific sessions just for Retailers. Most of the strategies you need are the same, there are just a few that different and I cover these specifically inside. I have spent years with my own brand and years growing my Physical Retail store. I get it they can be tough!
I don’t have the time to focus on this right now?
📣 "Too busy for success? Girl, same. But here’s the thing: spending just one hour a day/week (or less!) on my program will save you weeks of wasted effort trying to figure it all out on your own. Let’s streamline your biz while your competitors are still Googling 'how to sell more.' Don’t wait—your future self will thank you."
Every dollar you spend on your business should be a stepping stone to more profit—not another sunk cost. My program doesn’t just teach you—it equips you with actionable strategies that have helped 100's of brands scale, increase conversion rates, and finally make wholesaling profitable. P.S. My results come with receipts (aka real testimonials). Tap here to check them out."
I’m not sure it’s worth the investment...
150
Students who have taken this course
02
Number of times I cried about that
$10.5M
Number of podcast episode downloaded
400k
My clients' sales
this year
Still on the Fence?
I completely understand.
Every dollar invested in your business is an important one!
Still got questions?