Say goodbye to tumbleweeds in your inbox and hello to dream stockists who actually want what you’re selling.
Inside this program, I’ll teach you the exact step-by-step system to land wholesale orders with confidence, clarity, and a whole lot less stress.
✨Know exactly what to say (and when!) to buyers
✨Create a pitch that actually gets a response
✨Avoid rookie mistakes that leave you ghosted
✨Get stocked in stores you’re proud to tag on Insta
Want to See Your Products Flying Off Retail Shelves Without Cold Emails or Awkward Pitches?
Well guess what??
You’re in the right place — and I’ve got exactly what you need to stop spinning and start scaling📈.
Let’s make “wholesale” your easiest revenue stream yet.
If you're a product-based biz trying to crack the wholesale code — but every step feels like guesswork — you're not alone.
Let me guess, you’ve said at least one of these lately:
✨ “I think my pricing is okay… but is it actually wholesale-ready?”
✨ “Do I send an email, a catalogue, a pigeon?? What do buyers even want?”
✨ “What do I say to get into my dream stores — without sounding desperate?”
✨ “I just want a step-by-step plan so I don’t waste time (or money).”
Sick of second-guessing every move and wondering why no one's hitting buy?
Between designing, making, packing, posting, and trying to figure out wholesale — it’s A LOT.
You don’t need to send another cold pitch. You need a proven path and someone who’s been there (hi 👋) to show you exactly what works.
I've helped hundreds of product-based brands get stocked in their dream stores — from small independents to national retailers. I’ve seen what makes a buyer say “yes” (and what makes them hit delete 🙈).
Forget the cold calls, the ghosted emails, or praying someone magically discovers you on Instagram.
Instead, let’s get you:
✅ Pitching with confidence
✅ Sending what buyers actually want to see
✅ Lining up stockists who are ready to order.
If you’re tired of guessing and you’re ready to do wholesale the smart, sustainable way — keep scrolling 👇
Because this isn’t just theory. It’s a tested system I’ve refined over 25+ years in the industry, and it’s helped hundreds of creative founders build a strong, consistent wholesale revenue stream.
Imagine having a clear roadmap that takes you from feeling overwhelmed to thriving in your business! You don’t have to do it all alone; let’s make it happen together!
Feeling overwhelmed? You’re not the only one wearing all the hats.
I'M here to help you make WHOLESALE A STRONG REVENUE STREAm.
❌ The Old Way: Hustling hard, hearing crickets.
You pour your heart into your product.
You finally build up the courage to email some buyers…
…and then? Silence. Nada. Crickets.
Sound familiar?
You’re not doing anything wrong — you’re just missing a system.
One that actually works.
After two decades working across kidswear, beauty, homewares, and fashion — and sitting on both sides of the wholesale game — I’ve seen what works, and what definitely doesn’t.
I've been the maker.
I've been the retail buyer.
And now, I teach creative founders like you how to stop guessing and start scaling.
MAKE A PLAN, IMPLEMENT SYSTEMS AND GO!!
✅ The New Way: Smart systems, hot leads, consistent stockists.
In this program, I’ll show you how to build a wholesale system that works while you sleep (literally).
Imagine if you could:
✔️ Turn wholesale into a reliable, profitable revenue stream
✔️ Attract stockists instead of chasing them
✔️ Automate the admin so you stop losing leads in your inbox
✔️ Have buyers reordering without you lifting a finger
This isn’t about hustle. It’s about building a machine that does the heavy lifting for you.
Let’s make this the turning point for your business!
You don’t need to keep struggling; you can find your way to sustainable success!
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THIS COURSE IS FOR YOU IF YOU WANT TO
A 4-Week Self-Paced Coaching Program to Nail Your Wholesale Strategy (Without the Overwhelm)
No more winging it, second-guessing your pricing, or sending emails that get ignored.
By the end of this course, you’ll have a crystal-clear sales strategy, a smart systems plan, income goals, and the confidence to approach stockists like the pro you truly are.
Whether you're just starting with wholesale or ready to scale it like a boss — this course shows you how to make wholesale a strong, sustainable revenue stream (without selling your soul or discounting your worth).
✔️ Feel confident pitching to buyers (big or small!) and know exactly what to send and say
✔️ Price your products for actual profit — no more guessing or undercharging
✔️ Present your products in a way that makes buyers say “Yes!” (catalogues, POS, and all)
✔️ Streamline your wholesale systems so you're not repeating the same tasks every week
✔️ Learn how to write pitch emails, postcards, and make those “scary” phone calls feel easy and natural
✔️ Structure your range to increase average order value without adding more products
✔️ Build long-term, high-value relationships with stockists — and understand why LTV is everything
- AMANDA JOY - FAWN & FLORA
I am devouring the content, and love it! :) I feel like I have this amazing opportunity to get this right from the ground up! Thank you so much!!
best money I spent all year on my business!!
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Lizzie, Urban Fable
Thank you Mel, for delivering an outstanding wholesale program that has helped us to set up our business for wholesale success. The information, advice and follow up assistance you provided was incredible. I would highly recommend the program to anyone who wants to grow their wholesale side of the business but is unsure where and how to start. You will definitely have all the answers by the end of the program!
you will definitely have all the answers by the end of the program!!
- Felicity- ink spiller home
I felt SO much more confident dealing with her than I would have had I tried to tackle it without the course knowledge. In fact I cringe thinking about how it might have gone had the 'precourse' me' handled it!.
The Wholesale Group program gives you everything you need to confidently step into the wholesaling world. From numbers to sales pitches to POS and marketing materials, it covers everything you wondered about but weren't sure of, plus a whole lot of information that is crucial to success but you may not have even considered.
I got my first stockist shortly after completing the course!
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- RAELEAN- PAPER and FLOWEr
I can come back to it again and again as I need to. My confidence in taking my business into this new phase is so much higher than it was and it doesn’t seem so scary. The course is fabulous.....do it!
Mel is generous, warm, clever and so experienced. The course is detailed and easy to understand with so much content!
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I would absolutely recommend and it is 100% value for money. I am so excited and look forward to watching the program again to pick up on the smaller things I missed this time round. Seriously do not think twice about it. The program has been invaluable.
An invaluable program that has helped streamline my wholesale operations, build my wholesale business and grow my confidence.
- Katie- Kindor HOmewares.
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- Alexandra Strong ART
The program has been essential in me beginning to wholesale my art prints. This was the first online course of its kind I have invested in and it has been well worth it! I already have several wholesalers and it helped me pave the way and avoid mistakes which I 100% would have made without doing the course! As a busy mum it was great being able to re watch the content and take notes etc... best money I spent all year on my business!!
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Your course is so rich in valuable information!!
- TONI - BAREWARE BUB
It’s an absolute necessity and gives strategy, guidance and actual list of things you need to nail in order to successfully do wholesale. Without it, it’s not impossible, but it’s painful, tedious, and slow! I’d also highly recommend if you’re doing the wholesale to have the 1:1 call to review your catalogue; your time was invaluable.
This wholesale program is absolutely essential for anyone who has a product based business who is trying to get their products into wholesale
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The wholesale program helped me refine my product offering as it showed me how I need to improve my profit margins and source different suppliers and manufacturers. Mel provides so much helpful advice and information and it is coming from an experienced mentor and lovely person who understands all aspects of running a business.
I love Mel's down-to-earth approach and her generosity. Highly recommend!!
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- AMY COMPTON ART.
Kirsten, Bettyquette
Thank you Mel, for delivering an outstanding wholesale program that has helped us to set up our business for wholesale success. The information, advice and follow up assistance you provided was incredible. I would highly recommend the program to anyone who wants to grow their wholesale side of the business but is unsure where and how to start. You will definitely have all the answers by the end of the program!
It's an excellent investment in your business. The program is fantastic value for money and the resources are so helpful.
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✅ Clarity & Confidence in your brand position and how to approach stores like a pro!
✅ A solid wholesale strategy: from building your catalogue to writing pitch emails that get noticed, to getting repeat orders for years to come!
✅ 4 powerful modules (delivered weekly, self-paced — approx. 1–1.5 hrs each):
Product (pricing, prep, packaging)
Sales (how to pitch, follow up, and actually land orders)
Marketing (lead building, scripts, and strategies that don’t rely on socials)
Relationships (how to turn one-time buyers into loyal stockists)
✅ A pricing spreadsheet that past students said literally blew their minds 🤯
✅ Templates to track stockists, new leads, and reorder frequency
✅ 4 actionable workbooks + homework to help you implement (not just learn!)
✅ lifetime access — go at your pace, repeat anytime, or catch updated content later
🎁 But wait… there's more (yep, we said it)
BONUS #1:
15 editable catalogue templates + real email examples used by successful wholesale brands
BONUS #2:
Guest Expert Gold: Two top Australian retail buyers spill the tea on what makes a pitch irresistible!
BONUS #3:
Access to “How to Use Faire” — what’s working, what’s not, and how to stand out in a crowded marketplace.
✨ BRAND NEW BONUS 🎉
Trade Show Bootcamp (3-part mini course):
Get trade show ready with confidence — from pre-show prep to during-show success and post-show follow-up. Perfect if you're stepping into the wholesale arena IRL!
🎓 Ready to learn?
Discover how to wholesale your brand the smart way — and watch your sales grow!
Here’s what you get inside the program:
No more fuzzy margins or pricing on vibes.
You’ll learn how to confidently price your products, calculate your real costs, and get those juicy wholesale margins locked in — without undercharging or overthinking.
Plus, we’ll cover packaging, POS, and what makes a product actually retail-ready.
💡 Because if it’s not profitable, it’s not sustainable.
🔧 MODULE 01: Product Prep Like a Pro
Get Retail-Ready and Priced for Profit
01
Ditch the Chaos. Build a Wholesale Engine That Works While You Sleep.
You’ll learn exactly how to target the right stores, pitch your brand like a boss, and finally stop wasting time on the wrong leads.
We cover list-building, sales funnels, catalogues that convert, and email strategies that make buyers hit reply.
🚀 This is where your sales system goes from scattergun to slick.
🧠 MODULE 02: Sales Strategy & Smart Systems
02
Get Seen, Heard, and Stocked (Without Cold Calling 100 Stores)
Time to attract buyers like a product-powered magnet!
You’ll learn what marketing works in wholesale, how to pitch in-person or with snail mail (yep, it still works!), and how to speak your stockist’s language.
Bonus: Buyer insights from real retail experts. 💬
🧲 Stop chasing and start drawing them in!
📣 MODULE 03: Magnetic Marketing for Makers & Brands
03
You got the order. Now what?
We’ll show you how to build stockist loyalty, boost reorders, and create systems that nurture those relationships year after year.
Plus, trade show tips, distribution logistics, and how to expand without losing your mind (or margins).
💌 Because wholesale growth isn’t just about landing orders — it’s about keeping them coming!
🤝 MODULE 04: Relationship Building for Long-Term Growth
04
Understanding the sales tools you need, the systems that will help you automate. Using your own website, other Wholesale marketplaces.
We dive into how to target stores, segment your lists, pitch your brand to buyers, write that email and more!!!
This is where we really get detailed and specific about your catalogues too!
We dive into how to set up your catalogue, the exact template for a perfect pitch email and how also to capture warm leads come in your way with automations and systems.
We will review starter packs, drop shipping and freight and logistics.
Sales Strategy
and Planning ahead.
02
→
Understanding who and how to approach buyers.
What is best approach for you target market?
How do you ensure every opportunity is taken and ran with!
We will cover how to pitch in person, using good old fashioned snail mail (yes physical can be good!), if and when or do you need to cold call stores.
How to allocate the time and space in your business for it.
We will cover what you need in your Sales and Marketing strategies.
Incoming leads vs outgoing strategies.
Hear from 2 Guest expert buyers about how they buy.
Marketing your product.
03
Ok so you have an order from the store of your dreams.
Now what!
We will cover all the required information to ensure you have a strong relationship with your stockists, how to work with the buyers over not just months but years (and the importance of customer LTV). The best way to support your stores and MUST DO's if you want loyalty.
We will make sure reorders are par for the course.
We also cover pros and cons of trade shows, sales agents and distributors. The logistics required for distribution and exporting.
Relationship Building for Long Term Growth.
04
the best way to ensure you are ready to start wholesaling!
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It's an excellent investment in your business.
The program is fantastic value for money and the resources are so helpful.
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I am so glad I did the program, it has really helped highlight areas I need to work on and how to fixes past issues I was unclear on how to solve. Very useful for setting your business up for selling to wholesale.
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The program was a great way to introduce how to set up a Wholesale Revenue Stream within your business. The practical tools helped to structure how to price your products accurately and how to manage your Wholesale Customers better.
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Definitely do it. It is such a great resource that you can come back to again and again. Mel is so generous in her time and thoughts and even at the end of the course it doesn’t feel like that is it - I feel like she would always be happy to answer a question.
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Do not think twice about it. The program has been invaluable. It is Applicable. Practical. Invaluable!
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Wondering why I’m the one to guide you through this whole wholesale thing?
Let’s just say — I’ve been on every side of the table: the maker, the buyer, the national sales manager, the trade show warrior, and now, the coach who helps brands grow strong, profitable businesses without the burnout.
Here’s the quick tea 🍵:
25+ years in the product biz (yes, I’ve seen it all — and survived the trends 🙃)
Started and ran my own brand for 15 years — wholesaled it like a boss!
Owned my own retail store + worked as a buyer for 10 years
Former National Sales Manager for a leading accessories brand
Ex-High School Science teacher turned Fashion Business Lecturer (yes, wild pivot 😂)
Exhibited at over 50 trade shows across Australia, NZ, the US & Europe
i’m melissa 👋🏼.
retailer turned brand builder turned business coach (aka your new wholesale wingwoman)
WHO IS RUNNING THIS PROGRAM?
Personally helped over 500+ creative brands in the last few years
Deep passion for helping makers, designers, and retailers in fashion, homewares, interiors, beauty, and more
So yeah — I get what it takes to grow a brand that makes money, feels aligned, and actually fits into your life.
You bring the product magic.
I’ll bring the wholesale strategy.
Let’s do this together! (Chosen from Make a Promise as a Question)
frequently asked
Yes it is!! This will give you the confidence to contact buyers and Retailers and in turn give you better conversion rates for everyone you contact also.
Absolutely. We will go over all the different types of selling and pros and cons. We will review what would work best for your type of product and range offering.
I have worked with all types of products from homewares, fashion, candles, ceramics, art, beauty, toys and specialty pet products. We cover everything in between in regards to how to get into stores, how to manage the processes you need to service your stockists to making sure your long term relationships are strong and they are constantly re-ordering!
You bet I can!! It is all about knowing how to approach stores in the right way and having the right information to give them. We need to remove barriers to the buyers actually placing orders and also making sure that the LTV of your stockists gets better and better all the time.
I have worked with 100's of brands in the lifestyle, homewares, fashion and design industries in this exact area. I have been a National Wholesale Sales Manager in Australia and NZ working with 100's of retail buyer, department store buyers and international distributors. I grew my own brand to over 1000 stockists worldwide with multi 7 figure sales turnover. I work with brands all around the world.
100%. What we focus on in here is everything to do with managing those stockists you already have and handling all incoming leads also. We also look at CRM and how to build on the LTV of a store. Don't know what these terms mean? Never fear it is all included!! If you have been wholesaling for over 10 years though and think you know most things then maybe this is not for you!
Each module is between 1-1.5 hours (4 modules). And you will work through the workbooks between each session. You will get lifetime access to the course.
If you complete all the course material and show proof of completion of workbooks and are still not satisfied then you can get a full refund within 7 days. See T & C's.
100% Money Back Guarantee
YOU GET THE VIP TREATMENT.
You get a full range and personalised pricing review and website review included.
BONUS:
2 hours 1 on 1 business coaching plus
range and website review
select add on at checkout.
PLUS PERSONAL INTRO TO 2 RETAIL BUYERS
BONUS 2 hours
1 on 1 coaching
EXTRA RANGE and pricing REVIEW
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save $25 pay in full.
BONUS:
Faire and Guest speakers Masterclass
+ Trade Show Bootcamp 3 part series
USD Pay in FULL SAving
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Followed by 3 more weekly payments of $145
BONUS:
Faire and Guest speakers Masterclass
+ Trade Show Bootcamp 3 part series
get started with only $145 usd x 4 payments
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Rachel DIaz-Bastin _art
The Wholesale Group Program really helped me get a better grasp on the numbers behind wholesaling, and which products and stores to put my focus and energy into. It's also helped me streamline my process and make everything more professional, which has given me the confidence to go out into the world and find some fabulous new stockists!
definitely do it! It will help you get all your wholesaling ducks in a row! To describe the program in 3 words I would say professional, engaging, thorough.
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Leela , SOlart GALLERY
Its a fantastic insight into wholesale with great experience to help set you up for success right now and for the future. Thank you so much Mel!!!
So super helpful - really took me from 1 to 10!
It was Insightful, Informative, Thorough.
Simone- KITCHEN LANGUAGE
I have such a clearer understanding of what to do now and feel confident in approaching new stockists. Thanks Melissa!
It's so great to be guided by an expert in the field, the files shared were so valuable and I have learnt so much.
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