If you feel like you’re constantly in a marketing frenzy, but your efforts aren’t translating into success, this blog post is your wake-up call. Below, I’ll break down the five key signs indicating your current marketing strategy might be broken and offer practical solutions to set things right.
Sign #1: Hustling Hard for Every Single Sale
Are you posting daily, offering discounts, running giveaways, and yet every sale feels like a struggle? You might be relying too heavily on promotions and launches, which create urgency but not momentum. The issue often lies in not having an automated or evergreen strategy, which makes your marketing feel like “hand-to-hand combat.”
Solution: Establish a welcome email sequence for your subscribers, ideally between five to seven emails. Implement a monthly promotional calendar to plan ahead, and explore additional traffic channels like SEO, email marketing, Pinterest, and Google. Your marketing should attract customers organically, not require you to shout for attention.
Sign #2: Inconsistent Sales
If your sales fluctuate drastically from month to month, you’re likely reacting impulsively rather than planning proactively. Understanding your data is crucial.
Solution: Dive into your analytics to see what’s working—track customer sources, repeat your successful strategies, and repurpose content across platforms. Implement marketing rhythms with strategic content pillars to maintain consistency. Remember, repeatability is crucial for scalability.
Sign #3: Traffic Without Conversions
Are you getting traffic without sales? You might question if the economy or algorithms are to blame, but it’s often about how your website and messaging are engaging visitors.
Solution: Utilize data to understand your website’s add-to-cart, checkout, and conversion rates. Conduct a thorough review of your site’s user experience by shopping on it yourself. Enhance visibility of calls to action, leverage social proof, and ensure that your site conveys urgency with FOMO or scarcity tactics.
Sign #4: Lack of Repeat Customers
With a customer return rate below 20%, you are constantly seeking new buyers—a costly endeavor. Building a relationship with existing customers can enhance brand loyalty.
Solution: Develop a post-purchase follow-up sequence to nurture customers beyond the initial sale. Consider loyalty programs or subscriber-only perks and ensure consistent, valuable communication with your clients.
Sign #5: Over-Reliance on Social Media
If social media is your primary sales channel, you risk dependency on an unpredictable platform. Your business should thrive beyond Instagram and Facebook.
Solution: Reallocate some of your social media time to email marketing. Diversify your channels by enhancing your SEO and investing time on platforms like Pinterest, which allow your content to work while you rest. Grow your email list—it’s your most controllable business asset.
Markets can be beneficial but don’t let them dominate your business planning.
If you resonate with any of these signs, it’s time to reassess and revamp your marketing strategy. For detailed guidance, don’t miss my next free webinar where you’ll learn how to craft a strategy for consistent sales and profit without the social media grind. Join by accessing the link in the show notes.
Balance your efforts to maintain a thriving, well-rounded marketing strategy. Happy strategizing!
🎉BONUS: I’ve got a free webinar coming up that you do not want to miss
It’s called: The Profitable Product Business Roadmap – Your 90-Day Plan to More Sales & Consistent Profit (Without Relying on Social Media)
And yes, it’s as juicy as it sounds. I’ll walk you through exactly how to build a marketing machine that works while you sleep—so you’re not constantly stuck on the content hamster wheel.
👉 Click here to register now or find the link in the show notes below.
Resources & links from the episode:
- Register for the FREE 90-Day Roadmap Webinar
- Related episodes:
- [What Should Be in Your Welcome Email Sequence]
- [How to Build Your Email List for Your Product Biz]
If this episode hit home, do me a little favor and share it with a biz bestie who needs it too! And of course, hit that subscribe button so you never miss a moment.
Let’s go make marketing fun, profitable, and something you actually look forward to again.
xo
Mel
Courses mentioned in this podcast:
Pinterest For Product Businesses
Comments +