Meet Melissa Robbins: Product-Based Business Coach, Wholesale Expert & Retail Growth Strategist
If you’ve landed here from Google, Pinterest, a podcast binge or a rabbit hole of Instagram biz advice… hiiiii, I’m Melissa Robbins.
Founder of thelotco – your go-to online home if you’re a product-based business owner, creative brand, or independent retailer who wants more sales, more clarity, and (let’s be honest) more profit.
I help product businesses grow, scale, and actually pay themselves.
Without burning out.
Without relying on social media 24/7.
And without wondering what the hell to focus on next.
Who I Work With
I am a Business Coach/Consultant and Mentor for product-based business owners across Australia, New Zealand, and beyond – from candle brands and skincare startups to fashion labels, homewares stores, lifestyle eCommerce sites, and gift shop retailers.
My clients are creatives and founders who are great at making or curating amazing products but struggle with the business side of business – things like:
- Pricing for profit
- Building consistent sales (beyond markets and reels)
- Selling wholesale and finding stockists
- Creating systems for growth
- Marketing without the overwhelm
They’re ready to get out of survival mode and build a sustainable, profitable product business – and that’s where I come in.
My Backstory (A.K.A Why I Know My Sh*t)
I’ve worked in this industry for 25+ years.
✅ Built and sold multiple product businesses
✅ Ran a fashion brand with my sister that nearly hit $1M in sales
✅ Opened and sold a successful retail store
✅ Worked as a National Sales & Brand Manager in corporate
✅ Lectured Fashion Business at a design college
✅ Ran trade shows, mentored scholarship winners, and spoken at industry events like Life Instyle
I’ve been the maker, the buyer, the wholesaler, the retailer, and the distributor.
Which means when I say I get it – I really do.
thelotco started when people kept asking me how to do what I’d done. Pricing, strategy, wholesale, eComm, growth… the lot. So now I teach it. Coach it. Speak it. Live it.
And honestly?
I wish I had a “me” when I started out. That’s why I built this business – to be the mentor I wish I’d had.
What I Offer
I’m known for my straight-talking coaching style, my love of spreadsheets and sarcasm, and programs that actually get results.
My core offers include:
🔹 Roadmap to Profit – the full biz strategy program to help you build a product business that pays you
🔹 Transform Your Wholesale – your wholesale sales machine builder
🔹 Nail Your Email Marketing – finally make email work for your store or brand
🔹 The Get More Sales Bundle – a sales-boosting starter kit (valued at over $5K but available for just $297)
Plus loads of mini-trainings, checklists, and freebies like:
👉 8 Essentials for a Profitable Product Business
👉 Wholesale Starter Guide
👉 TheLotco Business Podcast
Random Things You Should Know About Me
- I live in Melbourne and genuinely love the chaotic weather
- I’m obsessed with high contrast design, colour psychology, and crime shows
- I’ve had a side hustle (or two… or five) for most of my life
- I believe burnout is not a badge of honour – sustainability and systems are where it’s at
- I’m a Manifesting Generator in Human Design with a 3/6 profile (if you know, you know)
TL;DR?
I help creative, product-based business owners grow their sales, master their pricing, and build a business that works for them – not the other way around.
If you’re feeling overwhelmed, underpaid, or just so done winging it, I’ve got tools, trainings, and tough love to help you get clear, take action, and finally feel in control of your biz.
➡️ Start here with my free profit checklist: Download Now
➡️ Or check out my most popular program: Get More Sales Bundle
You’re not lazy. You’re just doing a million things without a clear strategy.
Let’s change that.
xo Melissa
Product Business Coach | Wholesale Strategist | Retail Sales Queen
#businessmentors#consulting#independantretailconsultant#mentor#businesscoach#buinesstips
Comments +