Moving on From a Product Business
After many years in business, Kristy Withers is moving on from her product business, Incy Interiors. But don’t fret! You can still get all the kid’s designer furniture you want from the new owner, Kristy’s brother, Tom. Incy Interiors was founded back in 2011 when Kristy’s son was ready for his “big-boy” bed. There weren’t many options, so Kristy decided to change that.
Over the years, Kristy had some ups and downs, like renting a retail space, COVID-19, moving to direct-to-customer, and so much more! Her journey is quite special and can be a learning point for many new product business owners. Make sure to tune into the podcast to hear more about Kristy’s journey.
Podcast Episode
In this episode, I brought on Kristy Withers from Incy Interiors to talk about her journey as a product business owner and why she has decided to take a step back.
We discuss all of the following:
- 01:26 How did Kristy get started with her business?
- 03:01 Finding manufacturing
- 04:30 Early stage growth and how her business grew over the years
- 09:05 Drop shipping vs wholesale vs marketplace
- 13:13 Incy Interiors’ retail store
- 18:47 The Incy Interiors team
- 20:04 Moving through tough times in business
- 30:24 Importance of customer experience
- 32:02 Advice for anyone starting a product business now
- 35:49 Prioritizing marketing and brand awareness
- 39:41 Would Kristy change anything about her journey?
Conclusion
If you want to learn more about how you can have a successful product business for over 10 years, make sure to listen to this episode. You’ll learn all about why customer experience is important, how Kristy’s business made it through COVID-19, what led to Kristy taking a step back, and so much more!
Thank you for joining me on this journey and for your continued support of thelotco business podcast. Together, let’s unlock the full potential of your online store and watch your sales soar!
To listen to this episode of the podcast for even more information click here.
Connect with Kristy on Instagram.
Follow Incy Interiors on Instagram.
Shop all kids designer furniture at Incy Interiors.
Want help to grow your own Profitable Product Business? Check out my Roadmap to Profit here.
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