FaceBook Ads and Conversion Rates
If your conversion rates are low and you’re paying for Facebook ads, you could be wasting your money.
1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn’t you?
Well, sorry but if you run a business you gotta know your numbers. I (as a Former Maths Teacher – I know, I know don’t hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my programs and membership.
The one we are exploring today is your E-commerce conversion rate. The one inside your analytics that tells us how your website is performing.
It tells us how easily customers can buy stuff!! How easily they jump on and check out. Where they might get stuck where they fall off a cliff or where they just are not adding anything in the first place!!!
Podcast Episode
We explore all the numbers inside (add to cart rate, reached checkout rate, online store sessions) where to find them inside Shopify and how it is so worth knowing this. How this can impact everything (and especially the inside your bank account).
Please do not start FB or Meta ads until you have a good solid understanding of this.
I discuss all of the following points in the episode:
- What is your conversion rate?
- You could be wasting your money using FB ads
- Using Shopify to track your analytics
- Increasing traffic
Conclusion
I explore FB ads and conversion rates in this episode which are two very important things when it comes to your business. In order to make FB ads worth the money, ensure that your conversion rate is at it’s best. Make sure to listen to the full episode to learn more.
Thank you for joining me on this journey and for your continued support of thelotco business podcast. Together, let’s unlock the full potential of your online store and watch your sales soar!
To listen to this episode of the podcast for even more information click here.
Want help to grow your own Profitable Product Business? Check out my Roadmap to Profit here.
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