If you are a retail store or online store you need to send a/numerous gift guides to your customers to show them exactly what you have available throughout the year.
Right now that is Mothers Day (in Australia and USA it is May 10th 2020).
Now with the postal system struggling to keep up under the weight of parcels but also lack of flights etc the time to receive items has been pushed out significantly.
You need to get in QUICK! Let your customers know they should order asap.
Send out a newsletter in the next few days to keep them up to date and help them find all the best gifts on your website right now.
There is so much information in this world we live in that sometimes you need others to filter for you what is available. Some websites have 1000’s of items listed and no-one is able to spend time searching for your best products.
Right now you should have a Collection that has been specially created for everything on your website that is a perfect gift for Mum/Mom.Depending upon your stock you may have lots of categories also. Even different types of Mothers!!
Whatever is appropriate for your customer and your store. Make it easy for customers. Give them options and use keywords that are helpful for your SEO also.
To match up with those menus create a Gift guide with a handful of the items that fit those categories. Send it to your customers via EDM (email newsletter), post it on your social media feeds ad share it to stories etc….
If you are a Bricks and Mortar retailer with no website (WHAT!?), I know there are still a lot of you out there. You can still create the Gift Guide and share it everywhere but just let customers know that they can call you or message you to order over the phone etc…
I have added this pdf below to show you the steps to create the Gift Guide.
It is assuming a little bit of knowledge of Canva and Shopify as well as a a marketing platform like Mailchimp, flodesk or similar.
If these steps seem too short in detail please send me a message and I will see if I can expand on these for you.
I have added an IGTV tutorial to show you how to add the collection to SHOPIFY.
If you do not have your own online store. Then here is a simplified version.
Now to help out my family I have created this Gift Guide / Wish list using numerous websites to collate imagery from. For this one all the products are linked back to my Pinterest page and it is under my personal wish list!!
For Retail stores, you can create one based on your own products.
For brands you can create one with your products but also maybe with other products that your target market LOVE and other like-minded brands. YOu can add to your blog and it is great for backlinks on your website too!!
I will be sending this one to my kids :)..
I hope this helps to generate some adding to cart!!!
Check out my pinterest page for more examples of Gift Guides looks and I have some other blog posts here that help you increase your sales in any Retail store, Online store or Wholesale business.
Every business from a Homewares and lifestyle store, to a beautician, to a fashion brand should be creating some sort of guide to help customers filter.
I would love to see some of the ones that have been sent out or created.
Send them to me and I will add to my pinterest board, and links on the blog also.
For more details like this and to stay in touch with practical tips and hints make sure you sign up to the mailing list.
Happy Gifting. xxxxx
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